Smart Car ads

So for class we had to make a Smart car ad and it had to be black and white. We were also limited to only using one, supplied image.

As I tend to do, I went for simplicity, as I tend to believe it's more eye catching than busy images (especially in B&W) In an ad, you should see what's being advertised as fast as possible, because who pays attention to print ads? Nobody. They glance at it and move on. I wanted to create something simple and eye catching, hoping to have it stand out enough for a reader to actually pause for the second it takes to read the tag line.

So as you can see in this first example, you can see what's being advertised... a lot of times.
I went for a repetitive look mostly because I have never really played with it before, even though it's often something I enjoy seeing when it is used properly. I think it's eye catching, and I really like how it turned out. I came up with the tag-line after the fact, but I think it works.

This second one was my first idea, but we were asked to use just the one image supplied for the project. Since I completed my first one, I was free to do what I wanted. Again I went for simplicity, this time with a bit more humour involved.

I'm happy with how they both came out, even though the second of the two could definitely use some refinement. We're going to be working in B&W only for a little while, and I'm really enjoying it so far. As I mentioned earlier I love simplicity in advertising, and work in general. The more white space, the better. I am a firm believer that less is more in print. With that said, next we're doing some HUMMER ads, where excess is what they're known for, so I might approach that a bit differently.