Friday, April 09, 2010

Cell Phone Advertisement Fun




Bit of a lack of posts recently, sorry about that. Just finished off some cell phone advertisement project for my class, so I figured I'd put it up here.

I wish I could go in depth about why I did what I did for each, but they were all more or less experimentation rather that anything else, specially the blackberry one, which I thought turned out pretty good.

The Sony Ericsson one has a black and green background because the phone is black and green. I through orange in for some contrast. Originally the birds were brighter, but I thought they distracted too much from the phone. Bit of a nature feel, but lots of black to keep that 'slick' feeling going. Not really what one would consider a traditional cell phone ad, but I had fun with it.

For the Samsung phone I originally had a more vibrant green background, but I thought that a more subdued and textured background would put more attention on the phone, without making the BG too boring. Both this one and the Sony Ericsson phones went in a bit of a similar direction (green, nature-y feeling). I think this one would work rather well for that new 'green' phone that I've recently seen ads for.

I picked a Blackberry for the last one because they are generally related to technology and business, which would force me into a different direction when compared to the other two. It turned out to take me the longest, and most frustrating to put together, and the final effect was actually more of a happy accident rather than much else.