Last week I posted about the beauty of simple graphic design and referenced the STM's new brand identity to get my point across. I think simple graphic design can have a huge impact, but when trying to convey certain moods or messages, I'm not sure it's 100% effective. Don't get me wrong, the simpler something is, generally the more I like it (look back at my Mini ads for some of my own work, which was very simple). Certain themes just cry for something with a bit more going on though. More colours, more patterns, more action and life (not to say simple design can't portray life or action) are sometimes needed.I was again inspired by a metro ad for this post, and I really wish I could find a better picture of this, but it seems hard to come by. What I'm talking about though, is the Montreal Museum of Fine Arts 'We Want Miles' exhibit. The poster is wonderful. Whenever I looked at it on the metro it made me smile, and it really seemed to convey the feeling of Jazz. The different colours and movements that it captured, and the pop they have against the rest of the image really worked fabulously.
Now outside of the main body of text, this is a simple design. Really everything about it still is rather simple. There is no over-crowding or excess, but what is there has a wonderful level of complexity about it. The composition of the colours is wonderful. The flow of the text is so great. I just can't help but smile when I see it.
This is often the case with great design. While the main execution will have a nice clean look, the attention to the more complex details can be rather extreme at times. The little things help make the bigger picture all the better.
Another fantastic design I recently saw comes courtesy of where Ty Mattson, upon learning he was going to have a boy, designed this wonderful birth announcement. In a similar fashion to the STM ads, his colour pallet is rather limited, but his attention to detail in this just makes everything come to life so well. I fell in love with this the second I saw it. More images of the birth certificate can be found over at his blog.
This is often the case with great design. While the main execution will have a nice clean look, the attention to the more complex details can be rather extreme at times. The little things help make the bigger picture all the better.
Another fantastic design I recently saw comes courtesy of where Ty Mattson, upon learning he was going to have a boy, designed this wonderful birth announcement. In a similar fashion to the STM ads, his colour pallet is rather limited, but his attention to detail in this just makes everything come to life so well. I fell in love with this the second I saw it. More images of the birth certificate can be found over at his blog.
